Splenda Sweet Swaps 365 was a commercial for the holidays. It was a short 30 second segment that needed to represent the Splenda brand with its 365 Sweet Swaps.
Our goal was to have a segment that would allow us to reach the maximum amount of TV viewers through a well thought out product placement that would showcase the brand. Coming up with the jingle showcasing the brands message and this tasteful approach helped us place the Splenda brand "everywhere" and within a short time span the project was completed.
As a producer making wise choices as what was needed product and coming up with more efficient solutions for the project was key to the success. It was a great experience that helped me grow as a film maker and allowed me to learn other aspects of what it takes to promote a brand.